Google Ad Grants Compliance

At Humanitarians AI, we are committed to maintaining full compliance with Google Ad Grants policies, ensuring transparency in our operations, and responsibly using the resources provided to further our mission of developing ethical AI solutions for social good.

Critical Compliance Requirements

To maintain our Google Ad Grants status, we actively implement and monitor the following key requirements:

Campaign Structure

  • Active Campaigns: We maintain at least 1 active campaign with 2 ad groups, each containing 1 responsive search ad
  • Sitelinks: All ads include at least two sitelinks at the account, campaign, or ad group level
  • Conversion Tracking: We have installed and verified conversion tracking on meaningful conversion pages (not just content pages)
  • Bidding Strategy: All campaigns use conversion-based bidding strategies
  • Geotargeting: Our campaigns use specific geotargeting rather than broad targeting

Keyword Quality

  • No Generic Keywords: We avoid using single-word or generic keywords
  • Quality Score Monitoring: We regularly review and pause keywords with low quality scores
  • Automated Rules: We have implemented automated rules to monitor and manage keyword quality

Website Compliance

  • Domain Ownership: We use only owned and operated domains in our ads
  • No AdSense: Our website does not serve ads through Google AdSense
  • Mission-Based Content: All content directly relates to our nonprofit mission
  • Clear Nonprofit Status: Our nonprofit status is clearly stated throughout the site
  • Organization Mission: Our mission is prominently displayed on the homepage
  • No Broken Links: We regularly audit and fix any broken links
  • No Commercial Promises: We don't make claims that promise results only after consultation, service, or purchase
  • Transparent Fund Usage: We clearly explain how donations directly support our mission

IMPORTANT NOTE:

We strictly adhere to Google's policy of not creating ads with third-party URLs to avoid account deactivation. We exclusively use domains owned and operated by Humanitarians AI.

About Our Compliance

As a 501(c)(3) nonprofit organization, Humanitarians AI adheres to Google Ad Grants policies to ensure that all advertising efforts directly support our mission of harnessing AI for social good. We regularly audit our website and ad content to maintain compliance and maximize the impact of our advertising efforts.

This page outlines our compliance with key Google Ad Grants requirements, providing transparency about our practices and commitment to ethical operations.

Organization Information

Organization Name: Humanitarians AI Incorporated

Contact Email: info@humanitarians.ai

Website: https://www.humanitarians.ai/

501(c)(3) Status: Active

State ID: 001846362

EIN: 33-1984805

E-Verify: 331683101

Compliance Areas

1. Copyrighted Content Compliance

  • All images, videos, audio, and text on the website are original or properly licensed.
  • Documentation is maintained for all licensed or third-party content.
  • No embedded content from other sites without explicit rights and added value.
  • No use of logos, trademarks, or branded material without permission.

2. Website Policy Requirements

Domain Ownership & Mission

  • Humanitarians AI owns the website domain.
  • Mission statement is clearly visible on the homepage.
  • Activities and services are clearly described throughout the website.
  • Website content is unique and directly related to our mission.

Content Quality

  • Content is original, substantial, and valuable.
  • No duplicate, thin, or placeholder content.
  • All information is accurate and up-to-date.

Technical Requirements

  • Website uses HTTPS with a valid SSL certificate.
  • Website loads quickly and is continuously monitored using Vercel's performance analytics tools to ensure optimal speed and responsiveness.
  • Website is mobile-friendly and responsive across all devices and screen sizes.
  • Performance metrics are regularly reviewed to ensure compliance with Google's page experience requirements.

Navigation & Functionality

  • All navigation links work (no broken links or 404 errors).
  • Donation button is visible and functional.
  • Navigation is clear and intuitive.

3. Donation & Fund Usage

  • Donation pages are secure (HTTPS).
  • Donation purpose and use of funds are clearly explained: 100% of all donations support our direct operational costs, including program expenses, legal fees, and staff salaries to advance our mission.
  • No sale of unrelated products/services.

4. Transparency & Contact

  • Humanitarians AI operates as a fully remote 501(c)(3) nonprofit organization serving communities worldwide.
  • Contact email (info@humanitarians.ai) and contact page link are displayed on every page.
  • Privacy policy and terms of use are accessible from the footer on every page.
  • Contact information is easy to find in the website footer.

Active Campaign Structure

In accordance with Google Ad Grants requirements, we maintain a structured campaign approach that meets all compliance standards:

Primary Campaign: AI for Social Good

This campaign focuses on our core mission of developing ethical AI solutions that address humanitarian challenges.

Ad Group 1: Fellowship Program

  • Target Audience: Recent graduates and professionals seeking AI experience
  • Responsive Search Ad: Features program benefits and application details
  • Sitelinks:
    • Apply Now
    • Program Benefits
    • Fellows Testimonials
  • Conversion Goal: Fellowship application submissions

Ad Group 2: AI Education Resources

  • Target Audience: Educators, students, and lifelong learners
  • Responsive Search Ad: Highlights free educational content and resources
  • Sitelinks:
    • Free Courses
    • Educational Videos
    • Teaching Materials
  • Conversion Goal: Resource downloads and course enrollments

Campaign Settings

  • Bidding Strategy: Maximize Conversions (conversion-based bidding)
  • Geotargeting: Specific targeting to regions where our programs are most active
  • Keyword Quality: Only multi-word, specific keywords with good quality scores
  • Automated Rules: Setup to pause keywords with quality scores below 3

Conversion Tracking Implementation: We have verified conversion tracking installed on meaningful action pages, not just content pages. Our primary conversion actions include:

  • Fellowship application submissions
  • Volunteer sign-ups
  • Resource downloads
  • Donation completions
  • Newsletter subscriptions

Note on Third-Party URLs: We strictly adhere to Google's policy of not creating ads with third-party URLs to avoid account deactivation. All our ads direct users exclusively to domains owned and operated by Humanitarians AI.

Google Ad Grants Campaign Strategy

At Humanitarians AI, we employ advanced, data-driven approaches to maximize the impact of our Google Ad Grants advertising. Our campaigns are meticulously structured to align with program goals while adhering to all Google Ad Grants policies.

Campaign Structure & Management

Our campaigns are organized around our four core programs, with dedicated campaign structures for Fellows Program, AI for Good, Lyrical Literacy, and Botspeak. Each campaign maintains multiple ad groups with closely related keywords to ensure Google Ad Grants compliance and optimal targeting precision.

Key Campaign Strategies:

  • Structured Keyword Organization: Each campaign utilizes high-intent keywords, awareness keywords, and long-tail keywords to maximize relevance and conversion potential.
  • Data-Driven Optimization: We employ statistics, AI, and machine learning techniques to continuously refine our campaign performance and maximize ROI.
  • Targeted Audience Segmentation: Campaigns are tailored to reach specific audiences most likely to engage with each program, from AI researchers to educators to recent graduates.
  • Continuous Monitoring: Our Fellows regularly update keyword lists, test new ad copy variations, optimize landing pages, and adjust strategies based on performance data.
  • Compliance-Focused Structure: Each campaign maintains at least two active ad groups with closely related keywords and relevant landing pages to ensure full compliance with Google Ad Grants requirements.

Campaign Goals

Program Awareness

Increase awareness of our programs among targeted audiences who can benefit from or contribute to our mission.

Educational Engagement

Drive traffic to our educational resources, particularly our YouTube channel where program lessons are hosted.

Program Participation

Encourage volunteer engagement and program participation from qualified individuals and organizations.

Partnership Development

Facilitate collaborations with educational institutions, researchers, and organizations aligned with our mission.

Donation Support

Secure funding and donations to sustain our nonprofit initiatives and expand our impact.

Thought Leadership

Position Humanitarians AI as a leader in ethical AI development and application for social good.

For complete details on our Google Ad Grants strategy, including comprehensive keyword lists, audience targeting parameters, and optimization approaches, visit our public GitHub repository at github.com/Humanitariansai/Humanitarians-AI-Google-AdWords. This repository contains detailed documentation for each campaign, including audience segmentation, keyword strategies, and compliance measures.

This transparency in our advertising approach reflects our commitment to responsible AI development and ethical digital marketing practices.

Google Ad Grants Program-Specific Rules

  • Only mission-based activities are promoted (no commercial/unrelated services).
  • No ads link to pages that primarily serve as links to other sites or display ads.
  • No single-word or overly generic keywords in campaigns.
  • Minimum 5% account-wide click-through rate (CTR) is maintained.
  • At least two active ad groups per campaign, each with closely related keywords.
  • At least two active sitelink ad extensions are used.
  • All policy warnings from Google are addressed promptly.

Ongoing Compliance & Maintenance

  • Regular content audits are scheduled and conducted quarterly.
  • Google Ads account is monitored weekly for policy warnings.
  • Website and ad content is kept updated and relevant.
  • Documentation for all third-party content is maintained and accessible.

Website Performance Monitoring

We utilize Vercel's advanced monitoring tools to ensure our website maintains optimal performance, which is critical for both user experience and Google Ad Grants compliance:

  • Real-time Analytics: Continuous monitoring of page load times, server response times, and overall site performance.
  • Performance Alerts: Automated notifications if site performance falls below established thresholds.
  • Optimization Reports: Regular analysis of performance metrics to identify and implement improvements.
  • Edge Network Delivery: Content is served from the closest geographic location to each user, ensuring fast load times globally.
  • Core Web Vitals Tracking: Continuous monitoring of Google's Core Web Vitals metrics to ensure optimal search performance.

Campaign Ad Groups & Landing Pages

In accordance with Google Ad Grants policy, each program features multiple ad groups with dedicated internal landing pages that include proper ad tracking codes for conversion monitoring and performance optimization. These specialized landing pages maintain Google Ad Grants compliance while providing targeted user experiences:

1. Fellows Program

Our fellowship program bridges the gap between graduation and career through hands-on AI experience, mentorship, and portfolio development.

Mentor Recruitment

Targeting experienced AI professionals for volunteer mentorship roles

OPT Eligible Program

Specifically for international students seeking practical training

2. AI for Good

Research and software solutions that promote transparency, fairness, and accountability in AI systems.

Nonprofit AI Solutions

Targeting organizations seeking technological assistance

AI Projects

AI for Good projects

3. Lyrical Literacy

AI-powered tools that enhance language acquisition and cognitive development through music and singing.

Cognitive Development

YouTube videos and Spotify songs designed to "exercise the brain"

Scientific Awareness

Public service announcements about the science behind music and cognitive development

4. Botspeak

Framework and resources to become fluent in communicating with and utilizing AI systems effectively.

Graduate AI Fluency

For recent graduates learning AI communication skills

Professional AI Fluency

For mid-career professionals enhancing AI communication

Note on Google Ad Grants Compliance: Each program maintains at least two active ad groups with closely related keywords, ensuring we meet the minimum requirements while optimizing for engagement. All landing pages directly support our nonprofit mission with no commercial services promoted. Landing pages include appropriate tracking parameters to monitor conversions and maintain the minimum 5% click-through rate (CTR) required by Google Ad Grants.

For detailed keyword strategies and campaign optimizations for each of these ad groups, please visit our GitHub repository.

Contact Us

If you have any questions about our Google Ad Grants compliance or need additional information, please contact us:

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